5 Simple Ways to Upsell Print Products
- Jack
- 1 day ago
- 2 min read
Upselling is a great way to increase sales — and the best part is, it doesn’t have to be complicated!
By offering thoughtful add-ons that genuinely enhance your customers’ orders, you create more value while boosting your revenue. Here are five easy, practical upsell ideas using print products you already offer.
Pair Cheques with Custom Envelopes
Is your client ordering cheques? This is a perfect opportunity to offer custom-printed envelopes to match. Branded envelopes add a professional touch, improve brand consistency, and make the cheque package feel complete — all with minimal extra effort.
Upgrade Greeting Cards with Premium Finishes
If it’s that time of year for custom greeting cards, don’t stop at the cards alone. Offer custom colour envelopes, foil accents, or both 😃. These small upgrades instantly elevate the final product and are often an easy “yes” for customers looking to stand out.
Enhance Snapsets with Printed Flysheets or Wrap Around Covers
Does your client need new snapsets? Instead of including a blank flysheet or WAC, upsell by adding a printed version. This not only improves usability but also reinforces branding and professionalism for your client’s internal or customer-facing documents.
Make Business Cards Stand Out
A great way to upsell business cards is by adding soft-touch laminate, foil or die-cutting to really make them pop. These premium finishes create a tactile, memorable experience and help your client’s card stand out in a stack of standard cards.
Add Accessories for Extra Impact
Take business cards one step further by offering 3D-printed business card holders. Whether for desks, trade shows, or reception areas, these accessories make cards more noticeable and provide an additional branded touch your clients may not have considered.
Final Tip
The key to successful upselling is relevance. When the add-on naturally complements what your client is already ordering, it feels helpful — not pushy. A simple suggestion at the right time can turn a standard print job into a premium package.
The January monthly post is brought to you by:
Shannon Guest - Sales Rep.